Lamasat Co. - LAMASAT

Activities

Lamasat Co. is a Saudi Arabian beauty and personal care enterprise that operates a growing network of beauty centers and offers a wide range of cosmetic products and services.

Founded in 2006 and headquartered in Al Madinah, Lamasat has built a strong reputation in the Kingdom's consumer services sector. The company specializes in women's beauty services, including hair styling, skincare, makeup, and spa treatments. It also engages in the manufacturing and distribution of beauty and cosmetic products, serving both in-store and online customers across Saudi Arabia.

Lamasat operates approximately six beauty centers, each designed to deliver high-quality personal care experiences. These centers are equipped with modern facilities and staffed by trained professionals, reflecting the company's commitment to excellence and customer satisfaction. In addition to its core salon services, Lamasat offers photography and editing services, catering to clients seeking complete beauty and lifestyle solutions.

The company has embraced digital transformation by expanding its e-commerce platforms, allowing customers to purchase cosmetics and personal care products online. This move has helped Lamasat reach a broader audience and adapt to changing consumer behaviors in the beauty industry.

As of 2025, Lamasat employs over 1,200 people, making it a significant contributor to the local economy and job market.

In a strategic move to enhance its market position, Lamasat was listed on the Saudi Stock Exchange (TADAWUL) under the ticker symbol 9628. This listing reflects the company's growth ambitions and its commitment to transparency and corporate governance.

Lamasat continues to invest in brand development, service innovation, and customer engagement. Its vision is to become a leading name in the beauty and personal care industry in Saudi Arabia and beyond, by combining traditional expertise with modern trends and technologies.