Yango Play & CARI announce strategic partnership to deliver unmatched value to customers in Kuwait

06/05/2025 02:05 AST

Yango Play, the leading entertainment super app, has entered into a strategic partnership with CARI, Kuwait's foremost delivery platform. This collaboration aims to provide high-value benefits to both platforms' user bases by combining entertainment with food delivery rewards.

Yango Play, the leading entertainment super app, has entered into a strategic partnership with CARI, Kuwait's foremost delivery platform. This collaboration aims to provide high-value benefits to both platforms' user bases by combining entertainment with food delivery rewards.

As part of the agreement, Unlimited CARI subscribers will be eligible for cashback rewards upon subscribing to Yango Play. These rewards can be used on any orders made through the CARI app in Kuwait, providing CARI users with an added benefit when engaging with Yango Play.

Bundling Yango Play and CARI unlimited under one subscription is a strategic model that ensures unique value for users in Kuwait. And by leveraging CARI's strong market presence and user base, this partnership will offer full access to Yango Play's comprehensive entertainment suite, which includes video-on-demand (VOD), music, mini-games, and Yasmina, the bilingual AI assistant.

"We are excited to partner with CARI to bring even more value to our users in Kuwait," said Mohamed ElGohary, Head of Business Development, Yango Play, MENA. "This partnership not only strengthens our service offerings but also aligns with our goal of deepening our engagement with local audiences by providing them with access to high-quality entertainment and practical rewards."

Commenting on this partnership, Amel Mabrouk, Chief Operating Officer, CARI, said: "We've always believed the app is more than just about food, it's about lifestyle. Seeing the entertainment side now come to life, exclusively for our audience, is a huge step toward that vision. and we're just getting started."

This strategic collaboration creates an opportunity for both brands to drive customer loyalty through cross-platform benefits, while also reinforcing Yango Play's efforts to localize its services in Kuwait. By combining entertainment with food delivery rewards, the partnership sets a new standard for integrated digital services in the region.

As part of the agreement, Unlimited CARI subscribers will be eligible for cashback rewards upon subscribing to Yango Play. These rewards can be used on any orders made through the CARI app in Kuwait, providing CARI users with an added benefit when engaging with Yango Play.

Bundling Yango Play and CARI unlimited under one subscription is a strategic model that ensures unique value for users in Kuwait. And by leveraging CARI's strong market presence and user base, this partnership will offer full access to Yango Play's comprehensive entertainment suite, which includes video-on-demand (VOD), music, mini-games, and Yasmina, the bilingual AI assistant.

"We are excited to partner with CARI to bring even more value to our users in Kuwait," said Mohamed ElGohary, Head of Business Development, Yango Play, MENA. "This partnership not only strengthens our service offerings but also aligns with our goal of deepening our engagement with local audiences by providing them with access to high-quality entertainment and practical rewards."

Commenting on this partnership, Amel Mabrouk, Chief Operating Officer, CARI, said: "We've always believed the app is more than just about food, it's about lifestyle. Seeing the entertainment side now come to life, exclusively for our audience, is a huge step toward that vision. and we're just getting started."

This strategic collaboration creates an opportunity for both brands to drive customer loyalty through cross-platform benefits, while also reinforcing Yango Play's efforts to localize its services in Kuwait. By combining entertainment with food delivery rewards, the partnership sets a new standard for integrated digital services in the region.