Diriyah Company seals media collaboration deal with SRMG

25/08/2025 05:31 AST

Diriyah Company, the developer of Saudi Arabia's premier historical, cultural, and lifestyle destination, has signed a strategic agreement with the Saudi Research and Media Group (SRMG) to expand collaboration in the media sector and deliver innovative projects and initiatives that further solidify Diriyah's standing as a global destination of historical and cultural significance.

The MoU also aims to amplify cultural and national narratives, reaching audiences both within the kingdom and across international markets.

The MoU was signed by Jerry Inzerillo, Group CEO of Diriyah Company, and Jomana Al Rashid, the CEO of SRMG.

This milestone agreement sets the stage for closer co-operation in media, marketing and cultural content, with a dedicated joint team to be established to develop initiatives that reflect the shared vision and ambitions of both organizations.

This first-of-its-kind collaboration between Diriyah Company and SRMG spans four key areas: corporate and media communications; events, exhibitions, conferences, and visits; data and expertise exchange and knowledge transfer; as well as joint training programs, activities, and initiatives.

The MoU also outlines enhanced collaboration across SRMG media platforms, the organisation of visits for international media delegations to experience Diriyah, and exploring opportunities to host exhibitions, events, and joint cultural and social activities.

The strategic deal builds on SRMG's well-established expertise in analytical storytelling and its comprehensive, integrated journalistic coverage, aligning with Diriyah's vision to effectively communicate its messages.

SRMG also aims to leverage its strong partnerships with leading cultural entities and its integrated media ecosystem, combining reach, diversity, and innovation, to deliver inspiring and impactful content that supports these ambitions.

This cooperation is part of a series of strategic agreements that Diriyah Company has signed with various government and private entities, it stated.

These agreements aim to support the company's efforts in cultural and economic development and to strengthen its global presence in line with Saudi Vision 2030.

The collaboration also underscores Diriyah's commitment to developing the 'Media and Innovation District,' a 250,000-sq-m hub set to become a dynamic center for media talent and projects.

The district will include commercial and office spaces, residential units, and a luxury hotel, further reinforcing Diriyah's position as a leading destination for culture, creativity, and media.

On the deal, CEO Inzerillo said: "The signing of this MoU between Diriyah Company and SRMG represents a strategic step toward enhancing collaboration in the media and marketing sectors."

"It aligns with our vision to be active enablers in these industries through the Media and Innovation District, currently under development within the Diriyah project, which will become a vibrant hub for media and technological creativity in the region," he stated.

Al Rashid said: "This MoU reinforces SRMG's approach of building strategic alliances with influential partners who share our ambition to enrich the Kingdom's cultural and media landscape. We believe in our pivotal role in delivering content that reflects the identity and aspirations of Saudi Arabia."

"Through this agreement, we will support Diriyah's vision with our integrated media solutions, combining broad reach, digital capabilities, and advanced editorial insight, to deliver high-quality content that deeply and effectively engages both local and international audiences," he added.

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