<b><font size="2">with Bahrain International Airport</b></font>

02/06/2012 08:48 AST

Middle East Media (MEM), one of Bahrain's out-of-home media companies, has extended its partnership with Bahrain Airport Company (BAC) by entering into a 6-year contract with the firm. Under the contract, MEM will be the exclusive advertising marketer for Bahrain International Airport (BIA).

MEM has operated the advertising concession for BIA since 2007 and as part of this long-standing relationship, will invest in new state-of-the art displays to enable businesses to communicate and market to a captive, upscale audience and provide a positive travel experience for travellers.

Serving more than 8 million passengers annually, BIA is the capital's global gateway, catering to more than 35 international airlines that connect it to more than 53 destinations.

"BIA is in an exciting phase with the impending expansion and this agreement is another step towards its success as a world-class aviation hub," said Gordon Dewar, CEO, BAC. "We have a deep understanding of MEM's first-rate media products and together, look to help businesses reach the ever-changing marketing mix that is Bahrain and offer the unique canvas of BIA as a backdrop to the world's leading brands," he added.

Through the new partnership, MEM will work with an international design company to broaden its portfolio of media solutions. Fathi Al Mohammad, MD, MEM Group, said, "We are excited to continue our relationship with BAC and look forward to creating a new energy that will complement the world-class facility. The demographic profile of BIA is diverse and we are thrilled to introduce our latest advertising platforms to this audience segment. On behalf of the management team and staff at MEM, I congratulate our Chairman, His Excellency Shaikh Ali Bin Abdulla Bin Hamad Al Khalifa and the Board of Directors, for this partnership."


AME Info

Ticker Price Volume
Mubadala's assets under management grew to Dh1.2 trillion in 2024

09/05/2025

Mubadala Investment Company, the Abu Dhabi-based sovereign investor, on Thursday reported that its assets under management grew 9.1 per cent year-on-year in 2024 to Dh1.2 trillion, with annualised r

Khaleej Times

Saudi Arabia Expands Homeownership Eligibility in Government Housing Projects

09/05/2025

Saudi Arabia's Cabinet has approved a new decision allowing the Ministry of Municipal and Rural Affairs and Housing to sell residential units within its housing projects to individuals who are not be

Arab News

UAE gross banking assets climb to $1.26tn in February

09/05/2025

The UAE's banking sector witnessed continued momentum in February, as key indicators of liquidity and credit expanded steadily.

Gross banking assets, including bankers' acceptances, rose by

Arab News

Saudi Arabia sees 73% surge in e-commerce sales using MADA cards

09/05/2025

Saudi e-commerce sales via MADA cards surged 73.4 percent year on year in March to a record SR27.55 billion ($7.34 billion), reflecting rapid growth in the Kingdom's digital payment ecosystem.
<

Arab News

Saudi Arabia sees 13% rise in patent filing to reach 8,029 in 2024?

09/05/2025

Saudi Arabia's intellectual property landscape continued its robust growth in 2024, with patent filings rising by 13.33 percent year on year to reach a record 8,029, according to the Saudi Authority

Arab News