Emsteel launches new programme to expand product portfolio

27/02/2025 10:19 AST

Emsteel, one of the largest publicly traded steel and building materials manufacturers in the region, has announced the launch of its Asset Enhancement Programme - a strategic initiative with a CapEx of approximately AED625 million ($170 million), designed to enhance production capabilities and introduce advanced steel solutions to meet growing market demands. The programme directly aligns with the UAE's Operation 300bn, aiming to upscale innovation in the UAE's industrial sector and strengthen its role in stimulating the national economy, said Emsteel in a statement. By advancing the development and production of value-added solutions, this initiative supports the UAE's vision of becoming a global leader in manufacturing and industrial excellence. According to Emsteel, the Phase I of the enhancement programme will focus on upgrading its existing rolling mills to enhance production capabilities. This includes the introduction of a new generation of high-strength rebars and advanced heavy-section products, significantly expanding Emsteel's product portfolio to cater to evolving market demands, he stated. Key innovation upgrades during this phase will include advanced shear systems to enable the production of high strength rebars for sustainable construction. This includes Emsteel's flagship ES600, ASTM Grade 80, and ASTM Grade 100 rebars, designed to improve structural integrity while reducing material usage. The advanced tensile properties of the ES600 contribute to decarbonising the construction industry by lowering steel consumption, reducing transportation emissions, and cutting overall carbon footprint, said the statement. Phase 1 of the enhancement programme will also enable Emsteel to leverage state-of-the-art rolling mill technology to produce quenched and self-tempered (QST) and thermo-mechanically controlled processed (TMCP) heavy-section steel, it stated. This ensures enhanced strength and resilience for demanding applications across high-rise buildings, large-scale infrastructure projects, and the multi-faceted web of assets available in today's energy sector, it added. QST enhances steel toughness and wear resistance by using rapid cooling, improving its mechanical properties without compromising weldability, while TMCP optimises the steel's microstructure through controlled rolling and cooling, resulting in high strength, excellent weldability, and improved impact resistance which are critical for structures exposed to extreme loads and harsh environmental conditions. Phase II will include the installation of a new wire rod outlet with a capacity up to 500 KTPA, along with the upgrades of a cooling conveyor at existing rolling mills. These enhancements will enable the production of Value-Added (VA) and High-Value-Added (HVA) wire rods, as well as High Tensile Rebar in Coil. To support this expansion, Emsteel said it will also upgrade its steel melt shop with state-of-the-art VD technology and enhancements to billet casters, ensuring the production of high-carbon and special alloy billets required for the new product range. Group CEO Engineer Saeed Ghumran Al Remeithi said: "As industries evolve and infrastructure projects grow more demanding, the need for higher-grade steel is becoming paramount. Without continuous investment in advanced steel solutions, manufacturers risk falling behind in a competitive global market." "Emsteel's strategic transformation ensures that it stays ahead of industry trends, providing state-of-the-art materials that meet the growing needs of modern construction, energy, and industrial projects," he noted. "We are not just enhancing our production capabilities; we are redefining industry standards and pioneering solutions that will shape the skylines of tomorrow. By investing in innovation and sustainability, we reaffirm our commitment to delivering world-class steel products that drive economic growth across the UAE and beyond," he added.

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