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26/02/2018 05:40 AST
After a waterfront setting for its first off-plan launch this year, Emaar Development is turning to Dubai's outskirts for the second. Sales of town houses at the "Saffron" will start Monday (February 26) at Emaar South, a 7 square kilometre community within Dubai South.
Emaar had in January launched a set of towers at its Waterfront project in Jumeirah. The initial unit sales generated Dh1 billion in sales.
The residential destination will serve professionals working at the nearby Dubai Wholesale City, Dubai World Central Free Zone and Al Maktoum International Airport, and the various components of Dubai South such as Aviation District, Logistics District, Business Park, Exhibition District and Humanitarian District.
Emaar has had earlier launches at Dubai South and which were among the most in-demand projects last year. Dubai South itself has managed to pull in sizeable interest as the city's go-to place for mid-market residential options.
"The tiered town houses, golf course villas, and apartments that we launched earlier received significant demand, underlining Emaar South as a preferred lifestyle destination," Ahmad Al Matrooshi, Managing Director of Emaar Properties, said in a statement on Sunday. "Saffron will appeal to all who favour a serene retreat with a wide choice of amenities to spend quality time with their family."
Saffron's garden town houses are linked to an 18-hole championship golf course promenade through a network of landscaped walkways.
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