Burgan Bank appoints Danah Al-Jasem as GM of Corporate Communications

08/05/2025 01:19 AST

Burgan Bank announced the appointment of Danah Faisal Al-Jasem as General Manager of Corporate Communications. This strategic appointment reflects the Bank's ongoing commitment to investing in Kuwait's top national calibers and empowering women in leadership positions as part of its dedicated human capital investment strategy. It also reflects Burgan's strategic focus on enhancing its corporate communications strategy and framework to support its long-term growth objectives.

Commenting on this announcement, Naqeeb Amin, General Manager - Human Resources and Development for the Group at Burgan Bank, said: "On behalf of Burgan's Board and Executive Management, I would like to extend my sincere congratulations to Al-Jasem on her new role. This appointment underscores our great faith in her rich insight and experience, which we are certain will add a wealth of value to the Bank's dynamic and innovative marketing and communications strategy."

He added: "Today, Burgan's fast-paced growth, development, and constant adoption of new technologies rests on several key pillars, including our robust and engaging communications with our community and stakeholders, guaranteeing that our business momentum remains harmonious with the market's aspirations and needs. Guided by Burgan's vision to be the most progressive bank in Kuwait, and by our deeply embedded values of ownership, transparency, teamwork, and passion, we are committed to fostering an environment where talent is empowered and potential is realized."

On her part, Al-Jasem said: "I am honored to join the Burgan Bank family during this transformative period, and look forward to contributing to the Bank's vision and success journey, driven by its commitment to digital innovation, customer-centric solutions, and sustainable growth. By enhancing our corporate marketing and communication strategies, we aim to amplify our brand presence and cultivate stronger engagement and connections with our customers, employees, and the broader community."

Al-Jasem brings to Burgan Bank over 20 years of experience across the ICT & Telecommunications sector and the Investment Banking sector, with a solid track record in strategic communications, brand management and transformation, public relations, sustainability and stakeholder engagement. Most recently, she held the position of General Manager of Corporate Communications at Kuwait Telecommunications Company (stc), where she spearheaded various areas within the communication arena and played a pivotal role in positioning stc as the preferred digital enabler.

Some of her milestone achievements were the transformational launch of 5G, launching entrepreneurial and educational initiatives within the ESG agenda, and launching the rebranding exercise of VIVA to stc to achieve the brand unification and expansion strategy amongst stc Group and subsidiaries.

Prior to that, Al-Jasem started her career at The World Bank in Washington DC before moving back to Kuwait. She then served as Vice President and Head of the Marketing Department at KAMCO Invest, one of Kuwait's leading investment firms, and a subsidiary of KIPCO Group.

During her career in investment banking, she was responsible for overseeing the company's brand strategy, driving marketing innovation, and supporting business development efforts through integrated communication plans. In addition, Al-Jasem served as a member of KIPCO Group's CSR committee as well as the Union of Investment Company's (UIC) marketing committee. She also sat on the committees of Corporate Governance and Business Continuity & Crisis Management at stc.

Al-Jasem holds a degree from The George Washington University, School of Business, in Washington DC, USA with a major in Management Information Systems, providing her with a strong academic foundation in business and communications that complements her extensive professional experience.

She has completed several executive leadership programs, the most recent ones being the Mckinsey Leadership Program and NBK RISE for female Leadership, in collaboration with INSEAD and IE graduate schools of business management. In her new role at Burgan Bank, Al-Jasem will lead the Bank's corporate marketing, communications, public relations, and corporate social responsibility (CSR) functions. Her leadership will play a key role in driving the Bank's strategic marketing direction and enhancing engagement with customers, partners, and the broader community.

Kuwait Times